Subway – Satisfying loops

During my internship, I proactively created several animations for Subway. The concept of satisfying repetition, is simple. The user should stop his feed scrolling as long as possible. I not only came up with the visual methapors, the art direction, but also animating these in Cinema4D. I have linked the most beautiful ones here. To this day, these animations are among the most viewed content on Subway’s Instagram page.

Client: Subway
Website: subway.com
Date: 2020-04-07
Services: Animation, Concept