ID. Buzz – Kids can try

But they won't be able to start the ID. Buzz.

Challenge:
Children can be quite unpredictable, often unaware of the consequences of their actions. This is precisely why they might attempt almost anything.

Solution:
The ID. Buzz offers a reassuring feature – a weight detector that ensures one thing: your child won’t be able to start your car.

Execution:
So, how do we convey this message effectively? We’ll use the most mischievous kids you can imagine in our campaign. But rest assured, no matter how hard they try, starting the ID. Buzz will remain a feat they cannot accomplish.

Client: Volkswagen
Services: Conception, Copywriting