Eurowings – Free Middle Seat

Because your holiday starts on the plane.

As a value airline, Eurowings not only takes its passengers all over Europe, but also offers maximum comfort at the best price. There is a great offer for freedom lovers: an additional free middle seat for as little as 10 euros.

This benefit should be advertised in an unseen way. For the campaign, we use typical European sights and landscapes that all have one thing in common: They prove how beautiful an empty space can be. The empty centre seat is presented as an analogy for freedom and beauty and also communicates the most popular travel destinations.